Measure What Matters: The Three Pillars of Trust
Our assessment evaluates your brand's performance across the three core drivers of modern consumer trust. Your score will reveal your strengths and opportunities in each area.
Authenticity
How genuine and transparent are your brand’s communications? We measure your consistency and alignment with your stated values.
Accountability
How well do you take responsibility and deliver on your promises? We assess your responsiveness, authority, and expertise in the market.
Community
Are you building a brand people want to belong to? We capture how well you foster connection and contribute positively to the lives of your customers.
Trust is the Ultimate Brand Currency
It is the insurance against competitive disruption, the antidote to consumer indifference, and the most direct path to sustainable growth. In today’s world, social and digital channels are where that trust is earned—or broken—most publicly.
With trust in traditional institutions at an all-time low, businesses are uniquely positioned to lead with purpose. This requires a fundamental shift in focus: from making decisions based on desired business outcomes to inspiring the audience behaviors you want to elicit, like loyalty and advocacy.
Our Trust Engine was designed for this new landscape. It replaces guesswork with a powerful metric that helps you understand how to build the genuine trust that turns customers into your most passionate supporters.
Ready to discover your score?
Get your free assessment and start your journey today.
